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Surprising Life Hacks for an A Grade Marketing Plan
A high-quality marketing plan performs the following functions:
- Sets clear, attainable, and measurable goals, for instance, increase a revenue by 15 percent in the next 11 months
- Imposes deadlines for the goals
- Calculates the budget for the outlined marketing activities
- Appoints the people responsible for each task
As you define the objectives, make sure they are logical. For instance, when setting a goal for the number of new enquiries, be sure to describe resources and training that are necessary to transform the enquiries into sales. Otherwise, the company will have increased costs but no benefits.
A marketing plan comprises the following fundamental components:
- Executive Summary
- Table of Contents
- The Situation on the Market
- SWOT Analysis
- Goals and Objectives
- Marketing Strategy
- Action Steps
- Budget
- Plan of Implementation
- Measurement Strategies
- Contingency Plans